Anet’s Collection Featured on NBC Los Angeles: Designer Anet Abnous Shares the Story of Lusanet Collective

Anet's Collection & Anet Abnous on NBC Los Angeles Interview

We are excited to share a special moment for Anet’s Collection: our founder and designer, Anet Abnous, was featured on NBC Los Angeles during a segment highlighting local businesses, unique gifting, and the growing demand for convenient same-day delivery in Los Angeles.

The NBC Los Angeles segment, “LA Startup Brings Local Gifts to Your Door in Hours,” featured Giftphoria—now known as Gallop—and its collaboration with local Los Angeles retailers, including Lusanet Collective in Downtown Burbank.

During the interview, Anet Abnous and her Lusanet Collective co-founder, Lucy Hacopian, spoke about their retail concept and the importance of creating new opportunities for independent designers, artists, and small businesses.

For us, however, there was another exciting detail: Anet’s Collection jewelry was part of the NBC feature.

Anet’s Collection Pomegranate Jewelry & Nature’s Elegance Featured on NBC

Viewers of the NBC Los Angeles interview can see pieces from Anet’s Collection’s Pomegranate Jewelry Collection and Nature’s Elegance Collection showcased during the segment.

These collections reflect the artistic vision that has defined Anet’s Collection for more than a decade.

The Pomegranate Collection draws inspiration from one of the most recognizable symbols in Armenian culture. Representing abundance, prosperity, fertility, life, and heritage, the pomegranate has long been an important motif in Armenian art and tradition. Anet Abnous has reimagined this meaningful symbol through contemporary jewelry designed to connect cultural heritage with modern style.

The Nature’s Elegance Collection reflects another important source of inspiration in Anet’s work: the organic beauty, textures, forms, and details found in nature.

Seeing these designs featured during an NBC Los Angeles interview was a meaningful moment for the Anet’s Collection journey.

Meet Anet Abnous: Designer, Entrepreneur & Co-Founder of Lusanet Collective

Anet Abnous is the founder and designer behind Anet’s Collection and co-founder of Lusanet Collective, a curated retail boutique located in Downtown Burbank, California.

Through Anet’s Collection, she has spent more than a decade creating jewelry and accessories inspired by art, culture, history, nature, and her Armenian heritage.

Her work as co-founder of Lusanet Collective has expanded that mission beyond her own designs. Together with co-founder Lucy Hacopian, Anet has helped create a retail platform that introduces customers to independent designers, artists, artisans, and creative small businesses from Los Angeles and around the world.

The NBC Los Angeles feature offered viewers a glimpse into how this community-focused approach to retail can work alongside modern technology and same-day local delivery.

From Anet’s Collection to Lusanet Collective

Anet’s Collection and Lusanet Collective are closely connected.

Lusanet Collective serves as the retail home for Anet’s Collection in Downtown Burbank, giving customers the opportunity to experience Anet Abnous’ jewelry and accessories in person while also discovering a carefully curated selection of products from other independent designers.

The NBC Los Angeles interview represents an exciting milestone for both brands—and an opportunity to share the story behind Anet’s Collection with a larger Los Angeles audience.

We are especially proud to see the Anet’s Collection Pomegranate Jewelry and Nature’s Elegance Collection included in a story celebrating local entrepreneurship, independent retail, and new ways to support small businesses.

Watch the NBC Los Angeles interview, “LA Startup Brings Local Gifts to Your Door in Hours,” and look for Anet Abnous, Lusanet Collective, and Anet’s Collection jewelry featured throughout the segment.

Discover Anet’s Collection online or visit Lusanet Collective in Downtown Burbank to explore jewelry and accessories inspired by Armenian heritage, art, nature, and timeless storytelling.