Anet's Collection and Lusanet Collective Featured by Bank of America at Women’s National soccer Game Against Brazil
Anet's Collection and Lusanet Collective Featured by Bank of America at Women’s National Soccer Game Against Brazil
On April 5th, 2025, Anet Abnous — founder of Anet’s Collection and co-founder of Lusanet Collective — was honored with a remarkable opportunity to collaborate with Bank of America and support women’s sports during the international women’s soccer match between the U.S. and Brazil, held in Los Angeles. This exciting event brought together sports, community, and entrepreneurship in a unique way, and we are proud to have been selected as part of this empowering initiative.
Through the Bank of America x Seneca Women Group platform, a select group of women-owned businesses from Los Angeles were chosen to be featured at this high-profile event. The initiative was designed to promote and uplift local small businesses, spotlighting the strength and creativity of female entrepreneurs. We were beyond honored that both Anet’s Collection and Lusanet Collective were selected as representatives of this vision.
As part of the collaboration, Bank of America purchased a bulk quantity of our American Dream keychains and Beginning glass chains from Anet’s Collection. These pieces were gifted to VIP guests and partners who visited the Bank of America booth during the pre-game party. The opportunity allowed our handmade designs — rooted in cultural storytelling and nature’s elegance — to be seen and appreciated by thousands of attendees, media outlets, and influencers.
Adding to the excitement, Anet’s Collection’s Pomegranate Jewelry Collection and Nature’s Elegance pieces were proudly on display at the booth. Our work was not only admired for its artistic craftsmanship but also served as a representation of how local, women-owned brands contribute to the diverse cultural fabric of Los Angeles.
In a deeply touching moment, the selected business founders, including Anet Abnous, were recognized and honored mid-game on the field — a powerful and emotional tribute to women entrepreneurs. It was a moment of visibility and validation for years of dedication to building businesses that serve, inspire, and uplift communities.
Anet was also invited for an on-camera interview with ABC 7, where she spoke about the current challenges small business owners face, especially around global tariffs and the growing difficulties of importing materials and goods. This segment gave Anet a chance to voice the concerns of many small and independent makers in the U.S., while also sharing her story of resilience and creativity.
This collaboration marks the second time that Anet Abnous has worked with Bank of America in the past decade. We are incredibly thankful for their continued support and recognition. Through initiatives like this, Bank of America is making a real impact by bridging the gap between corporate platforms and grassroots entrepreneurs. Being featured under their Shop Local platform helps amplify our visibility and grow our mission-driven brands.
We extend our heartfelt gratitude to Bank of America, the Seneca Women group, and all those involved in this empowering event. It was not just a celebration of soccer or small business — it was a celebration of dreams, determination, and the future of women-led innovation.