Anet Abnous Shares Her Journey on Radio Van: Empowering Armenian Artists for Global Exposure
Anet Abnous in Armenia: A Journey of Passion, Purpose, and Connection
This past August, our founder, Anet Abnous, had the incredible opportunity to visit Armenia—a trip that was both personal and professional, as it often is for her. While in Yerevan, she was honored to be interviewed at Radio Van, where she shared the inspiring story behind Anet’s Collection and Lusanet Collective, two businesses that have grown from her passion for design, community, and cultural connection.
The interview, which you can watch on Radio Van’s Facebook page, highlighted not only Anet’s journey as a creative entrepreneur but also her commitment to helping other small businesses and independent designers thrive. Anet’s story is one of transformation, determination, and a deep love for her heritage, which she continues to integrate into every facet of her work.
Anet’s Collection: Where Art Meets Nature
For nearly a decade, Anet’s Collection has been a reflection of Anet’s vision to create jewelry that captures the beauty of nature while honoring her Armenian roots. Each piece—crafted in silver or gold plating—tells a story of elegance, resilience, and artistry. While speaking at Radio Van, Anet shared how her designs are more than just accessories; they are bridges that connect people to culture and identity. Her creations have found homes in boutiques around the world, and yet, their essence always traces back to Armenia.
Lusanet Collective: Empowering Small Businesses
Beyond her personal brand, Anet co-founded Lusanet Collective, a community-driven initiative that supports over 60 small designers and business owners. The Collective provides exposure, networking, and growth opportunities, ensuring that emerging voices in fashion, art, and design are not overlooked.
During her Radio Van interview, Anet emphasized how her experiences in the U.S. market have given her the tools to help Armenian artists and designers enter new spaces. By offering mentorship, wholesale connections, and exposure through the Collective, she is creating pathways for talent from Armenia to reach international audiences—especially in America, where cultural craftsmanship is celebrated and appreciated.
Turning Vacations into Opportunities
For many, a trip abroad is a chance to unplug, relax, and escape from work. For Anet, however, it’s impossible to separate her life from her passion. She often jokes that every vacation becomes a “business trip”—and in many ways, it’s true. Her dedication to her craft and her community means that no matter where she goes, she is always seeking opportunities to learn, connect, and uplift others.
Her time in Armenia this summer was no different. Between reconnecting with her roots and enjoying the vibrant culture, she found herself once again advocating for small designers and artists, ensuring their stories and work could be seen on a global stage. It is this relentless drive that makes Anet not only a designer but also a leader, a mentor, and a voice for those who are still finding their footing.
Passion as a Way of Life
Anet’s visit to Armenia and her Radio Van interview serve as a reminder of what fuels her businesses: passion, purpose, and people. Whether through her jewelry collection or the Lusanet Collective, she is proof that when you truly live and breathe what you love, work becomes more than just a profession—it becomes a way of life.
Click here to watch Anet’s full interview with Radio Van and see firsthand how her journey continues to inspire and empower others.